Betsy Lowther is a Senior Digital Strategist in Ogilvy PR's 360 Digital Influence group, working to create innovative social media and word of mouth marketing campaigns for consumer and industry clients, particularly in the fashion/retail/lifestyle space. In August 2011, she was named to PRWeek's "40 Under 40" of people to watch in the field.

As a former journalist covering fashion and lifestyle trends, Betsy brings more than 10 years of experience to Ogilvy. Most recently, she served as the the Senior Editor of The Washington Post's luxury fashion glossy, FW: Fashion Washington and the Assistant Styles Editor of the Post's hip commuter daily, Express.

Before joining the Post in 2008, Betsy worked as a full-time freelance journalist for more than five years, based in Washington D.C., Beijing and Singapore. She has covered fashion, culture, travel and trends in D.C. and various cities around Asia, including Hong Kong, Tokyo, Mumbai, Bangkok, Ho Chi Minh City, Shanghai and more. Betsy began her career in magazines in New York City, last as an Associate Editor at Harper's Bazaar.

From 2004 to 2008, Betsy was also a regular contributor to the fashion industry bible Women's Wear Daily (WWD), covering topics such as local design, retail development, consumer behavior and industry trends across Asia. She was also the D.C./Baltimore correspondent for Lucky magazine from 2008-2009 and currently serves as "Lucky Alpha Shopper," helping represent the magazine in the region.

Betsy is also the creator of fashion and design blog Fashion is Spinach, which was targeted by Chanel in 2007, Gucci in 2008 and YSL in 2009 as one of the most influential fashion blogs in the world. FashionisSpinach.com has been featured in a wide range of top news outlets, including Newsweek.com, Newsday and the Financial Times, which named it one of the world's six "best fashion blogs" in 2009.

As a writer and stylist, Betsy has been published in a wide variety of regional and international publications, including The Washington Post Magazine, Washingtonian magazine, Travel + Leisure (Southeast Asia), WWDScoop, WWDBeautyBiz, W magazine, The Asian Wall Street Journal, Teen Vogue (U.S.), Vogue (Australia), Harper's Bazaar (Australia), Elle (Asia Pacific), Architectural Record and many more.

Read selected articles.

Contact Betsy.